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HCP Viagra
Pfizer

Agency

Sudler & Hennessey

Client

Pfizer

Date

2014

Category

digital, creative, e-detailing

An innovative e-detailing presentation for Pfizer Viagra in the Italian market, exclusively designed for healthcare professionals (HCPs). The cover serves as a striking visual metaphor—a pill transformed into a cruise, symbolizing a journey toward heightened pleasure, perfectly capturing the essence of Pfizer Viagra.

As HCPs navigate through the e-detailing content, they explore a comprehensive overview of Pfizer Viagra’s benefits, mechanisms, and clinical efficacy. Every visual element and narrative has been carefully selected to ensure both understanding and an appreciation of the product’s role in enhancing patient care.



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