Bringing Ideas to Life Through Creativity and Strategy
Hello! I'm an Italian Senior Art Director with over 19 years of experience in advertising, creativity, and design. Since day one, my passion for storytelling and visual communication has shaped my career, allowing me to lead successful campaigns and bring brands to life.
I've worked across multiple countries and industries—including FMCG, automotive, and healthcare—gaining a global perspective and diverse expertise. My journey spans advertising agencies and PR firms, where I’ve honed my skills in crafting compelling narratives and delivering impactful creative solutions.
With strong organizational skills, I efficiently manage teams and workflows, ensuring seamless execution and on-time delivery.
For me, advertising isn’t just a job—it’s a way of life. I find inspiration everywhere, constantly fueling my creativity to push boundaries and create meaningful work.
Let’s collaborate and bring bold ideas to life.
Leonardo da Vinci's Mona Lisa is famous for her enigmatic expression, shifting between a smile and neutrality, isn't it?
We were shooting a TVC for a vacuum cleaner, and I had never seen such a clean floor on a set.
Every detail can make a huge difference—unless you move the props arranged by the DOP, then it’s just a minor catastrophe.
24 hours shooting without sleep... because who needs rest when you can watch the sun set twice in one day?
19+
Years of experience
8
Countries
3
Continents
4
Projects awarded
300+
Colleagues
30+
International brands
Creative direction
strategic storytelling
multichannel advertising
Team Leadership & Workflow Management
Emanuele Tragella
Executive Creative Director Havas LifeAlessandro is a great art director, hard worker and good guy. When I met him I was a bit confused about him, he had a strange and interesting creative ability. In three years he has become one of the best of my team.
Roy Aftimos
Managing Director C2 CommsAlessandro demonstrated an extraordinary ability to bring forth innovative and captivating ideas that effectively communicate the desired message to the target audience. His deep understanding of design principles, combined with their keen eye for aesthetics, enables him to create visually stunning and compelling artwork.
Slava Denys
Creative Director Cheil Worldwide UkraineDuring his period in Cheil Worldwide Ukraine, his skills as Art Director contributed significantly to our company's growth and success. Alessandro is easy-going and a pleasure to work with - hard worker, well educated, knowledgeable. He would be an excellent addition to any creative team.
Rosy Panza
Client Manager Director presso BB&C GroupI have worked with Alessandro for 3 years in WPP group. He is an excellent art director with a strong ability in terms of campaigns and design.
Silvana Vescovi
Creative Director VMLY&RxThanks to his positive attitude, Alessandro was able to combine his talent with a pleasant approach to life that reflected also in the workplace and was much appreciated.
