Between 70% and 80% of young male adults aged 20 to 35 with children play video games at least four times a week, consuming a significant portion of their time. This reduces the opportunity for other activities, particularly quality time with their kids. We recognize that the time fathers invest in their children's lives plays a crucial role in developing various soft skills. To address this, we've decided to offer a 'solution'—special food that magically fosters essential soft skills in kids! No stress, no effort required.

In today’s marketing landscape, where parents are already targeted by a variety of kid food brands, we aim to position ourselves as just another brand in this space. There are many products claiming to enhance soft skills, but the truth is that soft skills can't be bought. They are developed through real-life experiences, interactions, and personal growth. This insight, along with other details, can be found on a website once fathers tap 'Buy Now' on their Instagram feed. We used junk food packaging to attract more attention.