Two heroes, one singular message, perfectly captured in a bold campaign. We created a series of bite-sized digital videos that blend the power, style, and boldness of the Maserati Levante with the charisma of Wissam Breidy. Born from the grand touring tradition, the Maserati Levante is a fusion of grit and glamour, making Wissam the perfect match for the campaign. The challenge was to balance the charisma of these icons while delivering an engaging, entertaining, and memorable message to Maserati enthusiasts, showcasing the unique qualities of both the car and Wissam.

After numerous brainstorming sessions, coffee breaks, and meetings, we crafted three bold and snappy digital videos that effectively communicated the spirit of the Levante. Each video explored the brand values of innovation, design, and unrivaled driving, intertwining them with Wissam's unique charm. Aptly named 'Feel the Force,' the videos showcased the Levante's influence on Wissam, conveying the message that over time, man and machine become one. The videos were shared across Wissam Breidy's social media pages.