C2 Comms Dubai
MG Motor
October, 2022
Brand awarness, digital
Britain is known for producing some of the best comedians in the world, from the physical comedy of Rowan Atkinson as Mr. Bean to the legendary stand-up acts of Billy Connolly, Ricky Gervais, and Jimmy Carr. To maintain top-of-mind presence with our audience, MG Motor, an iconic British car brand, decided to leverage this reputation and create something truly entertaining.
Inspired by James Corden's popular Carpool Karaoke segment, MG introduced a Sit Down Comedy session inside their cars. This innovative experience combines a test drive with a unique MG-themed comedy routine. Participants can test drive their desired MG vehicle while being entertained by a comedian who highlights the car's features through a hilarious, MG-centric performance.