© 2023 alessandrofalcone.com - All Rights Reserved

TSW
Executive Education Empowerment
Times of India

Agency

Brand-Nomics Mumbai

Client

Times of India

Date

May, 2016

Category

Brand identity

Times Professional Learning is a brand new education initiative started by Times of India with a vision to fulfill aspirations of millions of learners, by making excellence accessible through learner centric innovations and global collaborations.Business wise, a logo is a crucial aspect of any business as it represents the company's values, culture, and goals to the target audience. The creation of a minimal geometric logo for a business school in India aims to communicate a sense of solidity and reliability to potential students and stakeholders.

The use of geometric shapes in logo design is becoming increasingly popular as they convey a sense of structure, balance, and order. Geometric shapes are visually appealing and create a strong impression on the viewer. A minimalistic approach to logo design further emphasizes the focus on the essential characteristics that need to be conveyed. This approach also enhances the logo's scalability, making it easily recognizable and adaptable for different mediums and platforms.

The solid and robust nature of geometric shapes reflects the business school's emphasis on providing a strong educational foundation and preparing students for a successful career in the business world. The use of clean lines and bold shapes creates a sense of stability and firmness, assuring students of the school's reliability and commitment to their education. The minimalistic approach also emphasizes the simplicity and clarity of the school's approach to teaching and learning.

In conclusion, the creation of a minimal black geometric logo for a business school in India is a deliberate and strategic decision aimed at communicating the mindset of management of tomorrow. The use of geometric shapes and a minimalistic approach to design emphasizes the essential characteristics that the school seeks to communicate to its target audience. Through the logo, the school seeks to convey its commitment to providing a strong educational foundation and preparing students for success in the business world.



© 2023 alessandrofalcone.com - All Rights Reserved