Jacobs Coffee has launched an activation campaign aimed at boosting brand awareness and engaging with consumers in a fun, interactive way. The goal is to create an unforgettable experience that encourages people to try Jacobs Coffee. The campaign features a giant cup of coffee that distributes free coffee to passersby on the streets.

This activation campaign leverages the power of experiential marketing, creating a unique, memorable brand experience for consumers. By offering free coffee through a giant cup, Jacobs Coffee hopes to generate excitement and buzz, helping the brand stand out in a competitive market and increase its recognition.

Positioned strategically in the heart of Kyiv, the giant coffee cup will play a key role during the festive season. This physical installation allows Jacobs Coffee to connect with consumers on a personal level, fostering positive brand perception. Offering free coffee serves to create goodwill and appreciation, potentially driving brand loyalty.

In addition to the physical activation, Jacobs Coffee has introduced a series of Instagram filters that let people virtually share a cup of coffee with friends or strangers, promoting a sense of community. With the Instagrammable cup and these fun filters, the campaign's reach will extend well beyond the streets, encouraging further social media engagement.