© 2023 alessandrofalcone.com - All Rights Reserved

HCP Viagra
Pfizer

Agency

Sudler & Hennessey

Client

Pfizer

Date

2014

Category

digital, creative, e-detailing

An innovative e-detailing presentation for Pfizer Viagra in the Italian market, exclusively tailored for healthcare professionals (HCPs). The cover serves as a striking visual metaphor—a pill transformed into a cruise, symbolizing a journey into heightened pleasure, capturing the essence of Pfizer Viagra.

Navigating through the e-detailing content, HCPs encounter a comprehensive exploration of Pfizer Viagra's benefits, mechanisms, and clinical efficacy. Every visual element and narrative was meticulously chosen to ensure not only comprehension but also an appreciation for the product's significance in enhancing patient care.



© 2023 alessandrofalcone.com - All Rights Reserved