C2 Comms Dubai
Brand awarness, digital
Britain is known for having some of the best comedians in the world. From the physical comedy of Rowan Atkinson as Mr. Bean To the legendary stand up comedians Billy Connolly, Ricky Gervais and Jimmy Carr. To maintain a top-of-mind presence with our audiences, MG Motor, an English car brand, decided to leverage this reputation to create something extremely entertaining.
By drawing inspiration from James Corden's popular Carpool Karaoke segment, MG host a Sit Down Comedy session inside their cars, combining a test drive experience with a unique MG-themed comedy routine. Participants have the chance to test drive their desired MG while being entertained by a comedian who delivers a uniquely MG-themed comedy routine, showcasing the car's features.