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Warm up your holiday
Jacobs Coffee


Be–it Agency


Jacobs Coffee


October, 2019


PR and digital

Jacobs Coffee has decided to launch an activation campaign to increase brand awareness and engage with consumers in a unique and interactive way. The goal of the campaign is to create an unforgettable experience for people and encourage them to try Jacobs Coffee. The campaign idea is to create a giant cup of coffee that can distribute free coffee to people in the street.

The rationale behind this activation campaign is to leverage the power of experiential marketing to create a memorable brand experience for consumers. By creating a giant cup of coffee that distributes free coffee, Jacobs Coffee aims to create a buzz and generate excitement among consumers. This will help the brand to stand out in a crowded market and increase brand recognition.

Furthermore, by creating a physical installation in the city center of Kyiv, Jacobs Coffee aims to play a key role during the greetings season. This will allow the brand to connect with consumers on a personal level and create a positive brand image. By offering free coffee to people, Jacobs Coffee aims to create a sense of goodwill and appreciation among consumers, which can lead to increased brand loyalty.

In addition to the physical installation, Jacobs Coffee has also created a series of Instagram filters. These filters allow people to welcome strangers and friends with a virtual cup of coffee, thereby creating a sense of community and togetherness. This, with the instagrammable cup itself, will help to extend the reach of the campaign and engage with consumers on social media.

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