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A victory over tangled hair and pet fur
Samsung Anti-Tangle


Cheil Worldwide Ukraine




September, 2017


TV commercial and digital

The Vacuum Cleaner Anti-Tangle campaign by Samsung showcases their high-speed Turbine Anti-Tangle technology that effectively cleans hair, wool, and dust without getting tangled. The campaign aims to create a sense of victory over the frustrating problem of tangled garbage in vacuum cleaners, highlighting the benefits of Samsung's innovative technology.

To bring their message to life, the campaign uses a classic Western-style duel as a metaphor for the battle between the vacuum cleaner and tangled hair. The montage of the campaign creates a sense of tension and excitement as the vacuum cleaner faces off against its opponent. The use of humor in the campaign also adds a lighthearted tone, making the message more engaging and memorable.

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